Social Media Policy

PURPOSE:               

To establish a policy for use of the Town’s social media outlets.

POLICY AND PROCEDURES:

The goal of the Town of Lantana Social Media Policy is:

  • To increase public awareness of the Town’s programs, policies and services.
  • To promote the value and importance of the Town’s programs, policies and services among government officials, civic leaders, residents and the public.
  • To maintain open, professional and responsive communications with members of the public and the news media.

All social media communications messages and comments are subject to public records law. All of the Town’s social media sites shall comply with Chapter 119 of Florida State Statute. The Information Technology (IT) Division will retain all social media interaction on Town-owned social media accounts.

  1. Social Media Usage

  • While social media provides an effective forum for building relationships and for conveying small “bites” of information, these platforms do not serve as the Town’s sole or even primary means of communication with residents, businesses, and others. The Town’s social media accounts are intended to be used for informational purposes only.
  • Comments that offer thoughtful criticism of the organization (not individuals) and Town initiatives shall not be removed or altered except as provided for in this policy.
  • The Town reserves the right to restrict or remove any content that is deemed in violation of this policy or any applicable law. The Town’s social media articles, posts or comments containing any of the following forms of content shall not be allowed and shall be removed within a reasonable amount of time:
  • Profane language or content.
  • Comments not topically related to the site being commented on.
  • Personal or character attacks.
  • Content that promotes, fosters, or perpetuates discrimination.
  • Sexual content or links to sexual content.
  • Advertisements not authorized by the Town.
  • Hyperlinks to third party websites unless posted by the Town’s approved authorized users for links to partnered/sponsored organizations and bona-fide governmental agencies, or other legitimate organizations as the Town deems appropriate.
  • Illegal conduct or encouragement of illegal activity.
  • Information that may compromise the safety or security of the public or public systems.
  • Content that violates a legal ownership interest of any other party.
  • Content related to a political campaign including, but not limited to content pertaining to fundraising activities promoting or opposing any person campaigning for election to a political office.

  1. General Procedures and Maintenance of Town-owned Accounts

  • Management of social media accounts and initiatives will be coordinated by the IT Manager, Community Planner, Recreation Coordinator and Town Clerk with postings being approved by the Town Manager. Town sponsored postings such as employment opportunities and Town events are approved to be posted without Town Manager approval. 
  • IT Staff will be responsible for posting new social media content and removing social media content that is in violation of this policy.
  • The Town shall not post inaccurate information. If there is an inadvertent post, a correction will be published as soon as possible. Employees who find posts or any social media content that violates this policy are to email IT staff or webmaster@lantana.org and link the social media post.
  • Members of the public who find a social media posting in violation of this policy can email webmaster@lantana.org and link the social media post.
  • The Town will not edit others’ comments. However, if others’ comments are not in compliance with the standards for content listed above, the comments will be removed and the individual posting the comment will be notified of the removal with a reference to part of this policy that their post violated.   
  • Any content removed based on this policy will be retained, including the time, date and identity of the poster, when available, in accordance with public records laws.
  • These guidelines shall be readily available to users by hyperlink to the Town’s website. Any content removed based on these guidelines shall be retained, including the time, date and identity of the poster when available, in accordance with Chapter 119 of Florida State Statute on the retention of such information.